Pine /pīn/ : to yearn intensely and persistently

Prune /pro͞on /: to trim, especially to increase fruitfulness and growth

Spruce /spro͞os/ : to refresh, enliven, make neater and smarter

Services

Spruce offers a new kind of service, where personal assistance and coordination meets partnership, friendship and emotional support. We offer creative attention to whatever needs sprucing, from your personal life to your physical space to any and all of life’s logistics. Doing things alone can seem daunting but with help it all becomes easier. 

 
 

Pine.

It is powerful  to pine. What do you pine for? Perhaps it’s more play. A serene, decluttered home. To try something new, or to build more community. Knowing what you pine for is the first step. We help you tap into what you really want. Your deepest longings lead the way. 

 

Prune.

What beliefs, activities, and people are no longer serving you? What can we prune to make room for more vibrancy, serenity, and joy? We help you identify and eliminate staleness and prioritize your pleasure.

 

Spruce.

Now we get busy sprucing. We may coordinate the details of hiring and managing the right team to care for you and your home. We may accompany you at an appointment or social event, be in daily contact over text, cook a meal together, or even stop in with flowers.

For Organizations

In addition to working with individuals, we also help organizations get spruced.
Contact us to learn more >

Organizations & communities we have worked with:

Practice Community
An innovative group practice model created by Spruce founder Anastasia Gochnour to foster and strengthen community for new therapists.

Zen Center of New York City
Residential oversight, supportive hosting for temporary residents and sangha members to enhance opportunities for meditation and reflective spiritual practice.

Safe Horizon Streetwork Project
Oversaw operations and participated in physical space design to enhance quality of care. Provided supportive supervision to volunteers and interns, founded alumni association, and co-created fundraising tool and event. Initiated collaborative portrait project to document relationships and to enhance and honor ending process at homeless youth program.

GAPS Project
Initiated collaboration between Safe Horizon Streetwork Project and the Gestalt Associates for Psychotherapy to bring creative weekly individual therapy to homeless and at-risk youth.

Examples of our work with individuals:

Officiant and celebrant for a variety of milestone experiences. Rituals to honor birth and death processes, intention-setting, altar-making, weddings, graduations, birthdays, anniversaries for couples and also singles.

Creative collaboration with an acupuncturist in the process of determining and actualizing her five-year plan. 

Collaborative arrangement with a newly divorced author. Time together combines administrative and practical support with efforts designed to enhance and elevate daily experience.

Care and administrative support for a mature professional during a process of re-establishing after a period of rehabilitation.

Support for a couple preparing for childbirth. Engaged in reflective conversations about process, created photography documentation of pregnancy and labors, attended births and provided postpartum and household support.

Respite for an individual in mental health crisis. Arranged for restful place to stay, prepared meals, accompanied to appointments, established restorative routines to offer care and stabilization.